Campaign targets high school students, community college transfers, military veterans

Chris Casey
University Communications
April 2, 2012

Students in North Classroom watch videos that are part of the Think Tank advertising campaign

By Chris Casey | University Communications

DENVER – There is practically something for everyone — much like the University of Colorado Denver itself.

That was the view of Jon Adams, a sophomore political science major, as he watched spots from the new CU Denver “Think Tank” advertising campaign. A Think Tank launch party with free pizza took place today in the North Classroom Atrium.

“I think it makes a good case for the school,” Adams said of the interactive and diverse campaign. “Overall, it’s well done. They gave a plethora of good reasons (to attend CU Denver) and were able to address the many interests of students. It had a little bit of something for everyone.”

More than 100 CU Denver students were filmed in early February, responding to questions such as “What are you thinking about right now?” and “What do you like about CU Denver?” Their responses were compiled and edited into the interactive new website CUDenverThinkTank.com.

The goal of the campaign is to encourage metro area high school students, community college transfers and military veterans to enroll at CU Denver. It’s part of the university’s undergraduate enrollment strategy.

Katrina Bakas, a junior in international studies and biology, said the end product of the interviews is a strong narrative for the campus.

“I think it was cool how it came together,” said Bakas, who was one of the video participants. “Everyone’s stories seemed to kind of align — they related. You see that CU Denver really brings out a common purpose.”

She said it’s great that the campaign showcases such a diversity of perspectives and cultures. “I think pretty much everybody could identify with it, no matter who you are.”

Besides the compilation of videos, the Think Tank website features a “Tweet Tank,” which is a real-time Twitter feed of students’ observations about CU Denver, and a “Get to know us better” page that includes a virtual tour of the campus, veteran resources, admission information for first-time college students and information about housing and transferring to CU Denver.

The campaign was coordinated by CCT Advertising in partnership with the university’s Office of Marketing and Community Engagement.

Melissa Ly, another student whose video clip can be seen on the website, said at today’s launch that Think Tank will be a great resource for future students.

“I think it’s a great tool for incoming freshmen,” Ly said, adding that she wished such a resource was available when she started college. “I never got that perspective of hearing from a current college student.”

Amy Hume, CU Denver advertising manager, said all of the video participants were invited via email to attend today’s launch celebration. She said they were informed that the three students who receive the most “likes” — viewers can click “like” when watching the testimonials — on their videos by the end of this week will receive iTunes gift cards.

(Photo: Students watch video clips from the “Think Tank” advertising campaign at the campaign launch celebration on April 2 in the North Classroom Atrium.)

Contact: christopher.casey@ucdenver.edu


Written by Chris Casey

Chris Casey is content manager for University Communications. A writer with more than 20 years of experience at newspapers in Colorado, Minnesota and Oregon, he produces content for the CU Denver Today and CU Anschutz Today websites and newsletters.

Contact the author: Christopher.Casey@ucdenver.edu. View more by